What should a contractor website include?
The short answer
A contractor website has one job: turn a local visitor into a phone call. It needs to say what you do and where in the first screen, offer a tap-to-call button on every page, give each service and town its own page, show real job photos, reviews and your license, and load fast on a phone.
The seven things it needs
- A headline that says the service and the town, like "Roof Repair in Austin, TX", not a slogan.
- A tap-to-call phone number and a short form (name, phone, zip code, how can we help) on every page.
- One page per service: drain cleaning, water heaters and leak detection each get their own.
- Real photos of your jobs, trucks and crew. Stock photos make you look like a middleman.
- Reviews, your license number and your insurance, where people can see them.
- What happens after they call, in three or four steps.
- The towns you serve, listed by name.
Google's own speed bar
Google's Core Web Vitals say a page should show its main content within 2.5 seconds, respond to a tap within 200 milliseconds, and not jump around while it loads. Google says Core Web Vitals are used by its ranking systems, and it uses the mobile version of your site for indexing and ranking.
A 45-minute fix you can do today
- Put your main service, your town and a tap-to-call phone number at the top of the home page.
- Swap five stock photos for real job photos from your phone.
- Cut your contact form to four fields.
- Add three real reviews next to your license number.
